Where 'Natural' Takes on A Whole New Meaning

The term "natural" in the food and beverage industry has long been an effective selling point as U.S. consumers look to live healthier lifestyles. An issue, however, arises when the term is deployed to entice consumers, regardless of whether the product is in fact "natural" as an average person would understand the term.  On that front, there have been countless lawsuits brought by consumers alleging manufacturers’ misrepresentations on their labeling.