Effectively Managing Social Media Risks

Social media platforms such as Facebook, Twitter and LinkedIn have become integral parts of doing business. Whether your business aggressively uses these platforms to reach potential or existing customers, or simply maintains a minimal social media presence, social media can trigger a wide variety of risks to your organization. The risks are as varied as an unauthorized post, a social media account getting hacked or an authorized company post that ultimately proves ill-advised. A time-tested strategy of pre-emptive mitigation and comprehensive pursuit of insurance coverage post-loss provides the best protection against social-media related losses.