What To Do About Social Media Risks

Focus (Industry News)

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PUBLISHED ON: July 24, 2013

Social media platforms such as Facebook, Twitter and LinkedIn have become integral parts of business, particularly within the competitive hospitality industry, which uses social media to reach potential and existing customers. The instantaneously interactive characteristics that make social media useful business utilities can also trigger a number of novel risks (actually, they are more like age-old risks now exposed through novel channels). Savvy businesses will implement policies to pre-emptively mitigate these risks, as well as vigorously pursue insurance recovery through every available insurance coverage when a loss does occur.