Mountain Dew is perhaps one of the original “energy drinks.” Ironically, the neon yellow elixir, loved by 14-year-olds for its ability to get them flying high on the change in their pockets, was originally created circa 1940 as a whiskey mixer.
Brothers Barney and Ally Hartman couldn’t find a mixer they liked enough in Knoxville, Tenn., so they invented their own. The name “Mountain Dew” itself is slang for moonshine — homemade whiskey to you and me. The original Mountain Dew slogan was “It’ll tickle yore innards!” — particularly if mixed with moonshine.
Mountain Dew is perhaps one of the original “energy drinks.” Ironically, the neon yellow elixir, loved by 14-year-olds for its ability to get them flying high on the change in their pockets, was originally created circa 1940 as a whiskey mixer.
Brothers Barney and Ally Hartman couldn’t find a mixer they liked enough in Knoxville, Tenn., so they invented their own. The name “Mountain Dew” itself is slang for moonshine — homemade whiskey to you and me. The original Mountain Dew slogan was “It’ll tickle yore innards!” — particularly if mixed with moonshine.
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