02
Jun
2014

Caffeine in a Can - A Jolt of Product Liability

Risk & Insurance

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Mountain Dew is perhaps one of the original “energy drinks.” Ironically, the neon yellow elixir, loved by 14-year-olds for its ability to get them flying high on the change in their pockets, was originally created circa 1940 as a whiskey mixer.

Brothers Barney and Ally Hartman couldn’t find a mixer they liked enough in Knoxville, Tenn., so they invented their own. The name “Mountain Dew” itself is slang for moonshine — homemade whiskey to you and me. The original Mountain Dew slogan was “It’ll tickle yore innards!” — particularly if mixed with moonshine.

Mountain Dew is perhaps one of the original “energy drinks.” Ironically, the neon yellow elixir, loved by 14-year-olds for its ability to get them flying high on the change in their pockets, was originally created circa 1940 as a whiskey mixer. 

Brothers Barney and Ally Hartman couldn’t find a mixer they liked enough in Knoxville, Tenn., so they invented their own. The name “Mountain Dew” itself is slang for moonshine — homemade whiskey to you and me. The original Mountain Dew slogan was “It’ll tickle yore innards!” — particularly if mixed with moonshine.

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- Insurance Recovery Attorney | Anderson Kill P.C.
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